Noodoll is a contemporary character-led design brand based in London. Established by designer Yiying Wang in 2009, Noodoll began as an illustrated book featuring a cast of monsters who were made from rice and noodles.
Products featured are plush toys, stationery and accessories.
![Noodoll - beeniebudsandco](http://cdn.shopify.com/s/files/1/0055/2832/2136/files/Noodoll_-_Ricedino_Pink_Zip_Case_1000x1000_58902fe2-288f-452d-b880-8906d8184e79_large.jpg?v=1569327771)